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Emily Vernon

Back to basics: what is SaaS, how does it work and why is it so popular?

SaaS is becoming increasingly popular, with the market currently estimated to be worth 145.5 billion US dollars. And it looks like the industry is very resilient and set for further growth – with predictions that the market will hit a whopping 716.52 billion US dollars by 2028.

It’s clearly a topic worth knowing more about, but what actually is it, how does it work, and why is it so popular?

If you still think SaaS is something to do with backchat, you’ve definitely come to the right place. And if you have an idea of what SaaS is but are looking to get to grips with the basics, this one’s for you, too.

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